Go Logo! A Handbook to the Art of Global Branding: 12 Keys...

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Business & Economics - Sales & Marketing
Go Logo! A Handbook to the Art of...

Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands

Name: Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
ISBN: 9781592535170

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Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

వర్గాలు:

Business & Economics - Sales & Marketing

సంవత్సరం:

2010

ముద్రణం:

Hardcover w/jacket

ప్రచురణకర్త:

Rockport Publishers

భాష:

english

పేజీల సంఖ్య:

208